The Social Media Revolution – Week 2

Oh boy! This video was a 4-minute crunch of facts and statistics that blew my mind.

  • “Generation Y and Z consider e-mail passé” – This just shows how social media is ripping through our digital landscape. But is social media marketing completely beating out email marketing? Check this link to see what some critics say: I, for one, will definitely use both for musical endeavors.
  • “Over 50% of the world’s population is under 30 years old” – With the distribution across social network sites aside (, this tells me that the next wave of heavy users of social networking sites will most likely be my age. According to, I will definitely need to pick up Facebook (once again) and Reverb Nation to pursue my musical goals and hit my mark with digital socialites.
  • “Kindergartens are learning on iPads” – If kindergartners are using iPads, they will become masters of the social media realm by the time they are in middle school. To me, this means that accessibility of digital goods is going to be more prevalent in the coming generations.
  • “Social gamers will buy $6 billion in virtual goods by 2013” – Social gaming is perhaps one of the biggest segments for music as well. Check this video out with Steve Schnur from EA Games: He explains the convergence of music and games.
  • “YouTube is the 2nd largest search engine in the world” – Considering that YouTube is a video-sharing website, to be the second largest search engine in the world is purely amazing. This proves how social media has changed the conventional “search” of a normal browser like Google or Yahoo. I hope to be sharing videos with all of you before the end of this class. I shall keep you updated!

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